Yinuo Li — Design Portfolio
Here are my works
Typography
Editorial/Publication
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Verve Office Furniture
my first inhouse designer job
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KULTUR Entertainment
Event content system for a Toronto progressive-house brand
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Apricot Office Furniture
Inhouse design for a office furniture company
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Data Visualization
Bring data to life through visual communication
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Red Lobster Rebranding
Brand Identity Study
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Lake Ontario Brewing
Packaging Design
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Toronto Airshow
Event pass, expanded into a full event package
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Oil Painting
A personal practice in figure, landscape, and symbolic painting
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Wood Cut Prints
Relief printmaking studies in black and white
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Visual Studies
Studies from my first year of college
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Canon AE-1 Advertisement
Advertisement Campaign
View projectCase Study: Verve Office
In 2024 I had my first job as a graphic design intern at Verve Office.
Multiple Product Sheets and Case Studies
Working closely with the sales team, I created presentable marketing material for our clients to see.
Office Furniture
Verve sells modern office furniture from amazing manufacturers — the first company I worked for.
Website Design
Improved visual consistency across digital platforms and built the company websites — including the in-house brand Apricot.
Visual Consistency
Developed the complete system of product promotion materials — branding guideline, website, product sheets, quick-ship catalog, price list, warranty documents — for brand consistency and sales clarity.
Design process & time management.
Meet and Brief
Analyze and understand the client's needs. Research and define objectives, target audience, timeline, and deliverables.
Research, Design, and Prototyping
Brainstorm ideas and explore creative directions. Strategize and develop various rough concepts to lock down a clear style direction and path for future development. For example, the Client reviews wireframes for a website or sketches for a logo.
Development and Semi-Comp
Complete content development to build a near-finished product. The client hands off all content to the designer, who then develops typography, layout, color palette, and iterations.
Refinement and Testing
Finalize the design and test for bugs, interaction, and visual perception (including User Acceptance Testing, if required), preparing for final delivery.
Deliver and Present
Prepare final assets, then present and deliver production-ready files (e.g., AI, PDF, JPG, or URL and code for websites).